Strategic Communications


Whether you need to engage grassroots supporters, persuade voters, hold the opposition accountable, or all three, your communications plan should be fully aligned with your digital and other paid media efforts to help you reach your goals. We can create a plan to meet your campaign objectives and work with your team at every step to implement it.  

We’ll make sure all the pieces of your plan work together to tell your story and amplify your message to your key audiences. Our practice areas include:

  • narrative and message development
  • earned media strategy and media relations
  • communications infrastructure and planning
  • media training and debate preparation
  • digital grassroots organizing and advocacy
  • surrogate and validator development
  • research strategy and utilization 
  • crisis communications management
  • rural constituency communications strategy
  • specialty constituency communication strategy

Digital Strategy & Advertising


We bring a layer of strategic digital thinking to all of our projects. We start with identifying and understanding your specific audiences. Next, we develop the tools and content to tell your story online and the messaging and creative to make it stick. Then we target the specific people you need to persuade and deliver results that produce measurable outcomes.

Content strategy: Your website and social media channels should always be working to extend your brand, activate supporters, and reach your goals. We take the guesswork out of making these channels work for you with strategy and planning tailored to your team’s capabilities.

Organizing tools: The right digital tools can help you connect with grassroots supporters, build your email list, spur action and spread your message online. We can walk you through the options and integrate organizing tools with your digital strategy.

Targeting and universe building: We use the most advanced targeting techniques available to identify the people you need to reach and deliver optimized content at the right moment to persuade your audience and move them to action.

Digital advertising: We create dynamic and efficient advertising plans that stretch your budget further. We make research-backed decisions about where and when to focus display, search, Facebook, Twitter and video ads – and when to consider non-traditional formats that can make an impact.

Online fundraising: We can help you build or expand an online fundraising program focused on grassroots donors. We’ll focus on building your list, cultivating new donors, and increasing your conversion rates to reach bigger totals. 


Creative Services


Our work moves mountains for our clients – and can do the same for you. We plan and create the moments that define you and your opposition, then design and deliver them with the tools to help your audience engage and support you.

Brand design: Your visual brand is so much more than a logo. Great branding touches every aspect of your campaign and communicates clearly and consistently. We design thoughtful and unique identity systems that work with all potential applications. 

Websites and platforms: A great website is more than fast, mobile-friendly code. It should tell your story and be designed strategically to build and engage your audience. We offer a range of custom service options to meet your website needs.

Video production: Our digital ads cut through the clutter to stick with your audience. Whether you’re launching a campaign with a long-form introductory piece, or you need a dynamic rapid response plan, we can help. We personally write, direct and produce every shoot to ensure the highest production quality and value. 

High-impact web ads: Design can have a big impact on ad performance. Our expert creative can dramatically improve the results of your web, search and social ad buy.

Direct mail and print collateral: We use humor, creativity, and strategic design to create memorable mail and literature. Our integrated creative process ensures your print materials reinforce your other media. We can create all forms of printed materials – from t-shirts and lawn signs to vehicle wraps and billboards.


Project Management


We can can plan and manage your campaign or project, assemble your staff, develop your budget, build online and offline universes, utilize and maximize the value of opposition research, and build niche audience outreach programs. We can even provide a complete turn-key operation for your campaign or committee that includes every service you will need to get up and running as quickly as possible. 

FSSG Partner Isaac Wright oversaw “Arkansas Governor Mike Beebe’s 2010 re-election campaign, when Beebe won by a greater margin than any other Democratic gubernatorial candidate and was the only one to win in the Southeast. Two years earlier, he helped Jay Nixon win the governorship of Missouri by 19 points in the same election where Barack Obama lost the state by a hair.”  (Campaigns & Elections Magazine, 2011). 

Wright has managed multi-million-dollar, successful public affairs campaigns for trade and professional associations across the country. He has also co-managed a multi-million-dollar legislative independent expenditure campaign. He served as executive director and chief operating officer designing, building, and overseeing the day-to-day operations of the first-in-history coordinated presidential superPAC.