Narrative Development

 

People are hard-wired for stories. Whether you’re working to engage grassroots supporters, persuade and turn out voters, or hold the opposition accountable, you will benefit from a messaging strategy based on an emotionally engaging narrative.

When developing your narrative, we go deep to understand your fundamental motivations and values. This narrative informs every part of our creative process; as a result, the visual assets and advertising we create work seamlessly together, express the core of who you are and draw people in to your cause.

Brand Development

 

Brand design: Your visual brand is so much more than a logo. Great branding touches every aspect of your campaign and communicates clearly and consistently. We design thoughtful and unique identity systems that work for every application you may need. 

Websites: A great website means more than fast, mobile-friendly code – it should tell your story and use strategic design to build and engage your audience. We create websites that express your brand and help you reach your digital goals.

Print collateral: We can extend your brand into any type of printed materials – from literature and lawn signs to banners, vehicle wraps and billboards.

Data testing: Find out what is working and what doesn’t work for your brand with qualitative analysis conducted by an expert facilitator.

Digital Advertising & Strategy

 

Targeting and universe building: We use the most advanced targeting techniques available to identify the people you need to reach and deliver optimized content at the right moment to persuade your audience and move them to action.

Video advertising: Whether you need a long-form introductory ad or a comprehensive persuasion campaign, our video ads cut through the clutter and stick with your audience. We personally write, direct and produce every shoot to ensure the highest quality and value. We specialize in programmatic advertising, social advertising, and connected TV.

Display advertising: We’re fluent in the latest design techniques that will bring your display ad campaign to life. Design quality can make a major difference in ad performance, and our expert creative can dramatically improve your results.

Content strategy: Your website and social media channels should always be working to extend your brand, activate supporters, and reach your goals. We take the guesswork out of making these channels work for you with strategies tailored to your team’s capabilities.

Organizing tools: The right digital tools can help you connect with grassroots supporters, build your email list, spur action and spread your message online. We can recommend the best options for your goals and integrate these tools into your website.

Direct Mail

 

Our award-winning direct mail campaigns are designed to complement and enhance your digital advertising and other paid media. We bring together narrative, emotion and proven design strategies to create beautiful direct mail that persuades your audience and gets remembered.

Project Management

 

We can can plan and manage your campaign or project. Partner Isaac Wright has a track record of developing and overseeing long-term and short-term advocacy projects and successful ballot initiative programs. Associate Partner Anna Nguyen has successful experience in the trenches winning groundbreaking local candidate campaigns.

Wright oversaw “Arkansas Governor Mike Beebe’s 2010 re-election campaign, when Beebe won by a greater margin than any other Democratic gubernatorial candidate and was the only one to win in the Southeast. Two years earlier, he helped Jay Nixon win the governorship of Missouri by 19 points in the same election where Barack Obama lost the state by a hair.”  (Campaigns & Elections Magazine, 2011). 

Wright has managed multimillion dollar, successful public affairs campaigns for trade and professional associations across the country. He has also co-managed a multimillion dollar legislative independent expenditure campaign. He served as executive director and chief operating officer designing, building, and overseeing the day-to-day operations of the first coordinated presidential superPAC.